The Leadership Challenge

My Role
  • Full-Stack Producer
  • Motion Designer
  • Sound Designer
Year
  • 2022
Tools
  • Final Cut Pro X
  • Motion
  • After Effects
  • Adobe CC

Strategic Overview & Impact

I led the video component of The Leadership Challenge (TLC) rebrand for accessibility, seizing the opportunity to update and improve the motion graphics for the core introductory video. The primary creative challenge was to reconcile the dichotomy between TLC’s iconic, research-dense brand identity and the bright, bold colors that have always represented the core Leadership behaviors. My solution was to use minimalist shapes and lines (evoking a world map) and diverse faces to create a visual narrative that felt global, authoritative, and human.

Quote from Project Manager:
“Tracy masterfully created the TLC Beta 1 intro video, and I think it’s worth mentioning in her review the overwhelmingly positive feedback we got for that video. That feedback was in large part due to her ability to take our script and very vague ideas and translate them into a visual narrative that told the story of the brand.”

Key Contributions

  • Creative Direction & Visual Strategy: Directed the tone, pacing, and visual story to enhance the authority of the research and activate existing experiences of empowerment for individual contributors.
  • Motion Graphics & Design: Executed the motion graphics design and animation to introduce the TLC model, enhancing the video’s clarity and instructional efficacy.
  • Content Production: Handled the script refinement (Script Editor) to ensure learning objectives were met, and led the entire post-production workflow, including VO editing, music track selection, sound design, and versioning.
  • Brand Alignment: Ensured all graphic updates—color, typography, and style—seamlessly aligned with the new accessibility-focused brand guidelines.