myeverythingDiSC

My Role
  • Full-Stack Producer
  • Creative Direction
  • Scriptwriter
  • Motion Designer
  • Sound Designer
Year
  • 2016
Tools
  • Final Cut Pro
  • Motion
  • Adobe CC

Strategic Overview & Impact

I produced the introductory video for the MyEverythingDiSC.com platform, a key asset designed to drive adoption and communicate value to end-users. To ensure maximum end-user relevance, I assembled and led a cross-departmental team (including IT, Customer Service, and QA) to brainstorm the core message. This collaboration provided invaluable insights that shaped the narrative, ensuring the video addressed the most meaningful concerns of the end-user.

Using only stock footage to tell a character driven-story, the Creative Director of Product noted my ability to “blend the stock footage was amazing” resulting in a visually seamless video that many people mistook for original footage.

Key Contributions

  • Creative Direction & Motion Design: Directed the visual story and executed all motion graphics design and animation.
  • Technical Post-Production: Handled the entire post-production pipeline, including VO editing, music selection, sound design, and synchronization (Editorial timing and music-to-dialogue synchronization).
  • Asset Management: Managed stock media curation, rights evaluation, and final delivery for stakeholder review.